You Have a Vision. We Have the Marketing Solutions

Let’s Make it Happen

senior housing sales training

Our Services

Our senior housing sales training, marketing and advertising expertise extends through the entire spectrum of the senior living market—from life care communities (continuing care retirement communities -CCRCs) to multi-facility organizations and more. We go well beyond the capabilities of a typical advertising agency, offering extensive experience in the areas of discovery and analysis, marketing audits, repositioning, online marketing, marketing plan and budget development, sales staff recruitment, senior housing sales training and more.

Marketing & Sales 

Senior living market assessments

Competitive analysis

Mystery shops

Brand development

Focus group coordination & execution

Strategic planning

Marketing plan & budget development

Senior housing sales training, staff recruitment, management & coaching

Event development & coordination

Senior living market conditioning seminars

Move-in coordination, management and execution

Advertising & Creative 

Logo and brand identity design

Media analysis, planning & placement

Collateral development

Print, television, radio & interactive advertising

Direct mail development, list research & processing

Video production

Web design & development

Social media consultation & implementation

Online marketing consultation & implementation


We employ highly proficient standards to examine the effectiveness of your marketing program—from lead velocity to closing ratios to oversaturated markets and other factors that impact your sales performance.

Ziegler. Bank of America. Santander Bank. Raymond James. The best financial institutions in the country acknowledge the skills and expertise offered by Wirthwein’s marketing audits. These highly respected firms consistently recognize our ability to identify the problems that negatively impact occupancy.

Our techniques are designed to specifically target the unique circumstances that have an effect on your sales and marketing success. After conducting a thorough marketing audit, we are able to provide recommendations for actionable strategies that will expeditiously increase sales and occupancy..

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