At Wirthwein Marketing We’re Known for Our Integrity, Experience, & Personable Service

Christine A. Wirthwein, President

Christine Wirthwein founded Wirthwein Marketing in 1989 and continues to serve as president of this award-winning company. With her extensive background in senior marketing, she brings unparalleled experience in strategic planning, sales, marketing and advertising to the senior housing industry. Christine began her career in senior living in 1983 and has since helped over 200 communities achieve their goals.

One of the country’s most dynamic presenters, Christine is a sought-after speaker, author and trainer. She has shared her expertise with LeadingAge and Ziegler conferences, as well as numerous other state conferences.

Christine co-authored, Inside Advice for Senior Housing Marketing with Phyllis Thornton, the industry’s most sought after textbook for senior housing marketing. The Mature Market Resource Center has counted on Christine’s valued expertise to serve as a judge each year to evaluate the thousands of entrees for senior housing creative efforts. Christine is also the sole faculty member for the highly acclaimed Marketing Professional Certificate Program.

Melinda Whitehead, Account Services Director

Melinda Whitehead provides account management, media placement, client services and traffic coordination at Wirthwein Marketing. Her breadth of expertise in customer service, marketing and administration provides our clients with consistent, detailed and personable service on every project. Melinda also oversees budget, finance and executive administration. 

Prior to joining Wirthwein Marketing in 2009, Melinda worked for the Buffalo Sabres, Buffalo Niagara Partnership, Peek’n Peak Resort & Spa, and North American Health Plans. In these positions, she was responsible for sales, marketing, budgets, vendor and client relationships, event management and sponsorships.

Melinda studied at Niagara University.

Candi Thornton, Art Director

Candi Thornton has 25 years of expertise in graphic design, marketing, sales and customer management. She has brought proven results to a long list of local and international clients including McGard LLC, Daemen College and MPR Restaurants.

Candi uses her artistic abilities to create logos, fliers, printed and digital ads, banners, shirts, displays, anything to suit her clients needs. Using Photoshop, Illustrator, InDesign, Acrobat Professional, and Microsoft products is her passion. She streamlines organizational systems to improve work flow and customer satisfaction. Through all of this experience she has fine tuned the ability to gain client trust, create an atmosphere of cooperation, positive communication and systems efficiency.

Candi holds a Bachelor of Science in Graphic Design and a Bachelor of Arts in Art Education from Daemen College along with a minor in Theatre.